Vertu wants CEOs to run companies from an AI foldable starting at $6,880

Summary

Luxury smartphone brand Vertu on Thursday unveiled a foldable phone powered by an AI agent that connects with enterprise software and coordinates workflows. The company is targeting executives who manage business operations and communications on the move. Called the Alphafold, the foldable smartphone starts at $6,880 for the calfskin version. Higher-end models feature bespoke finishes including alligator leather, 18K gold, and natural diamond accents, along with customized detailing. This continues Vertu’s long-standing strategy of positioning its phones as luxury status symbols aimed at affluent buyers. The company told TechCrunch that its highest-end standard model is currently priced at $46,800, with further customization options available. The launch marks Vertu’s latest attempt to reinvent itself for the AI era after struggling to remain relevant in the modern smartphone market. The Hong Kong-headquartered company, once known for luxury handsets and concierge services popular among wealthy buyers before the rise of the iPhone, has changed ownership multiple times over the years as mainstream smartphone makers came to dominate the industry. Nonetheless, Vertu is betting the Alphafold can help reinvent the brand for the AI era by combining luxury hardware with enterprise-focused AI capabilities. Vertu’s Alphafold comes with Hermes Agent, built on top of the open-source Hermes project by Nous Research. The agent can connect to enterprise systems like ERP and CRM, and coordinate tasks such as approvals, scheduling, sales tracking, travel planning, and operational reporting through natural-language prompts. However, the company said that its Phone-to-ERP and VPS deployments would be customized for each customer depending on their existing enterprise systems, with pricing varying accordingly. Image Credits:Vertu The Alphafold, Vertu said, can route requests across multiple AI models including OpenAI’s GPT, Anthropic’s Claude, Google’s Gemini, and selected open-source...