Eat App wants a bite of India’s restaurant reservation business with an aquistion and Swiggy partnership

Summary

Dubai-based restaurant reservation startup Eat App aims to make India a focal point of its business with new fundraising, an acquisition, and partnering with Swiggy to sell a solution to restaurants to aggregate reservation data and grow their business based on that. The company said that it has raised $10 million in a Series B extension round led by PSG Equity through its portfolio company Zenchef SAS. Notably, this amount is larger than the startup’s original Series B round of $6 million in 2022. With this fundraiser, Eat App has now raised over $23 million in funding to date. The company, which has been around for more than a decade, has been present in over 92 countries, serving more than 5,000 restaurants and $12 million in ARR. However, in the last 12 months, India has been a central focus for the company as it scaled to over 2,000 restaurants in the country. India’s food service industry is set to reach over $85 billion by 2028, according to industry reports, with dine-in making more than half of it. Restaurants are relying on walk-ins and separately managing their reservations coming from sources like Zomato, Swiggy, and EazyDiner. Image Credits: Eat App To achieve scale, Eat App acquired a rival called ReserveGo and also partnered with a recently listed food and grocery platform, Swiggy, to upsell its restaurant product. ReserveGo was built by Vijayan Parthasarathy in 2022. Parthasarathy has had a storied history in restarant reservation industry. Prior to ReserveGo, he built a similar platform called Inrestro in 2014, which was acquired by Times Internet-owned Dineout in 2015. In 2022, Swiggy acquired Dineout from Times Internet. Eat App acquired ReverseGo in mid-2025, which was serving over 1,000 restaurants at that time. Parthasarathy told TechCrunch that the platform has averaged handling 5 million reservations per month for the last 12 months without having any downtimes. Techcrunch event San Francisco | October 13-15, 2026 EatApp also partnered with S...