Apple: Our philosophy is to provide software for our machines free (1976)

Summary

The Apple Computer. A truly complete microcomputer system on a single PC board. Based on the MOS Technology 6502 micro- processor, the Apple also has a built-in video terminal and sockets for 8K bytes of onboard RAM memory. With the addition of a keyboard and video monitor, you'll have an extremely powerful computer system that can be used for anything from developing programs to playing games or running BASIC. Combining the computer, video terminal and dynamic memory on a single board has resulted in a large reduction in chip count, which means more reliability and lowered cost. Since the Apple comes fully assembled, tested & burned-in and has a complete power supply on-board, initial set-up is essentially "hassle-free" and you can be running within minutes. At $666.66 (including 4K bytes RAM!) it opens many new possibilities for users and systems manufacturers. You Don't Need an Expensive Teletype. Using the built-in video terminal and keyboard interface, you avoid all the expense, noise and mantenance associated with a teletype. And the Apple video terminal is six times faster than a teletype, which means more throughput and less waiting. The Apple connects directly to a video monitor (or home TV with an in- expensive RF modulator) and dis- plays 960 easy to read characters in 24 rows of 40 characters per line with automatic scrolling. The video display section contains its own 1K bytes of memory, so all the RAM memory is available for user programs. And the Keyboard Interface lets you use almost any ASCII-encoded keyboard. The Apple Computer makes it possible for many people with limited budgets to step up to a video terminal as an I/O device for their computer. No More Switches, No MoreLights Compared to switches and LED's, a video terminal can dis- play vast amounts of information simultaneously. The Apple video terminal can display the contents of 192 memory locations at once on the screen. And the fimrware in PROMS enables you to enter,display and debug prog...